Marketing Strategy in the Digital Era → Best practices for optimizing marketing efforts for mobile devices and capitalizing on the growing mobile audience

Marketing Strategy in the Digital Era

Curriculum

11 Sections
10 Lessons
120 Hours

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Introduction to Digital Marketing
1
- 1.1
  An overview of digital marketing concepts, trends, and technologies shaping the modern marketing landscape
Digital Marketing Strategy Development
1
- 2.1
  Strategies for crafting effective digital marketing plans aligned with organizational goals and target audience preferences
Content Marketing and Storytelling
1
- 3.1
  Techniques for creating compelling content that resonates with audiences and drives engagement across digital platforms
Search Engine Optimisation (SEO)
1
- 4.1
  Best practices for optimizing website content and structure to improve visibility and rankings in search engine results
Social Media Marketing
1
- 5.1
  Strategies for leveraging social media platforms to build brand awareness, engage audiences, and drive conversions
Email Marketing and Automation
1
- 6.1
  Tactics for designing and implementing effective email marketing campaigns to nurture leads and retain customers
Pay-Per-Click (PPC) Advertising
1
- 7.1
  Techniques for creating and optimizing PPC campaigns on platforms such as Google Ads and Facebook Ads to maximize ROI
Data Analytics and Measurement
1
- 8.1
  Utilising data analytics tools and metrics to track, measure, and optimize digital marketing performance
Influencer Marketing and Partnerships
1
- 9.1
  Strategies for identifying, engaging, and collaborating with influencers to amplify brand reach and credibility
Mobile Marketing and Optimisation
1
- 10.1
  Best practices for optimizing marketing efforts for mobile devices and capitalizing on the growing mobile audience
Ethics and Sustainability in Digital Marketing
0

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Strategies for identifying, engaging, and collaborating with influencers to amplify brand reach and credibility

Crescent International Academy

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Marketing Strategy in the Digital Era

Marketing Strategy in the Digital Era

Curriculum

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